Monday, December 10, 2018

Do it your way.




The pitfalls for Artists entering the Art market is that they try and do it like it was done before and try and take the gallery road and that is frustrating as the Art market has changed so much.
If the local Gallery will not show you, set up your own gallery on social media and push it, you will get attention and you will get noticed and that is what you want.
If you wait around to be discovered, it will not happen, so make it happen, do videos and story tell your Art.
The other thing you have to do is produce work and lots of it, you have little time to rest, paint.
Also you have the freedom to market as you wish, you can again experiment and do things differently.
Make your own path and work hard.
Learn what you need to learn, read that book, do the YouTube seminar, listen to that podcast, it is all out there but you have to find it, learn it and do it.
Finally enter every Art show and Art competition that you can, exhibit anywhere and everywhere, join groups.
If you do this you will get attention, connect with people and build a following.
You do not have time to do it the old way, so do it your way.
When you meet a stranger who loves your work and wants to buy it, sell to them and build a relationship with them and turn them into a friend and lifelong collector.
Choose yourself and do it your way.



Sunday, December 9, 2018

Isabelo Tampinco " Crucifixion."

Isabelo Tampinco " Crucifixion."



Presented by, Mark E Shellshear.
                      Art consultant.

Wednesday, December 5, 2018

Focus on what is important.




There is no enjoyment or sense of achievement when your Art is not selling.
Yes there are many who paint purely for the pleasure of painting but once you put a price on your Art you are declaring to all that you want to sell it and that you are now in business.
So we need to focus on what is important and stop doing anything that distracts us from sales.
Without sales our Art business will not go ahead, so what should I be focusing on?
Income producing activities that lead to sales.
Firstly creating wonderful original Art.
Getting these Art works out in front of strangers using innovative ways.
Thinking what we can do differently that will get us the attention of strangers and them wanting to know more about us and our Art.
Creating interesting videos to show and talk about your Art, getting your work onto Facebook Art groups with a great story about the piece, putting your work into on line galleries and selling sites, getting into group shows and local Art galleries and whatever you can do to get the attention of strangers and getting them talking about you and your Art.
Focus on what produces sales, because this is where the money is made.
Sales are so important and we must be constantly thinking, planning and learning how to improve them.
Great sales, great career and great life.